Social Media Marketing Course

Give your business a boost in the digital world

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24 Hours Conducted via Zoom

or Face-to-Face Sessions 

Subsidies available & SkillsFuture Credit Eligible


Accredited by the Institute of Banking and Finance (IBF)

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Top Trainers who are Veterans in their Fields

Course Overview

This compact 24-hour course will give trainees hands-on experience in setting up and running social media campaigns. Guided by an industry expert, they will also gain insight into making strategic social media marketing strategies and best practices.
The course curriculum includes group discussions and brainstorming sessions, allowing

trainees to exchange ideas and experiences. Trainees will be equipped with everything they need create effective social media advertisements and to track and improve the
performance of their ads.

Course Highlights (Learnings)

Choose The Right Digital Platforms

Navigate popular platforms like Facebook, Instagram, TikTok and LinkedIn and find the best fit for your audience

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Plan Your Social Media Strategy

Craft a potent social media strategy with an understanding
of what users want to see

Tell Your Brand's Story

Use content strategy to drive home what your business stands for

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Effective Ads

Learn and practice hands-on strategies to set up appealing
advertisements on Facebook, Instagram and Tiktok

Improve Your Social Media Campaigns

Conduct social media audit &

re-optimize ads based on key metrics to generate better results

Never Lack For Content Again

Get hands-on experience in developing a Social Media
Calendar filled with engaging content

Course Outline
Key Details

At the end of the course, you will learn how to:

1. Role of social media for brands and consumers in today's omnichannel environment.
i. Understanding the consumer journey and the role that social media plays.

ii. Comparing both traditional and digital channels.
iii. Introducing the G-M-H-T 4-step process to crafting a social media strategy.

2. Evaluate different Social Media platforms and Identify Brand and Conversion Objectives.
i. Overview of digital landscape and social media platforms.
ii. How to identify both brand and conversion objectives for social media.

iii. Conducting a social media audit to identify gaps and opportunities.

3. Develop a product/brand positioning and content framework for social media.
i. Introduce the content framework and framework components for social media.

ii. Craft a compelling social media proposition for your brand/product.

iii. Identify content pillars and segments for your content framework.

4. Create compelling content and campaign ideas for social media with evaluation of risks.
i. Storytelling on Social Media.

ii. Evaluating Risk and Identifying Crisis Scenarios.

iii. Creating content and campaigns for social media.

5. Setup and optimize audience-building tools and social media ad campaigns on Facebook & Instagram for maximum results and ROI.
i. Introduction to social media metrics, paid media strategies and audience building tools on Facebook.

ii. Walkthrough of Facebook Ad Manager.

6. Evaluate and measure social media success.
i. Introduction to measurement frameworks and attribution models.

Course Title

Social Media Marketing Course

Course Reference Number


Available Schedules:

Weekend: 3 full days, 9am-6pm​

Weekday: 7 evenings, 6.45pm-10.15pm

Guided by Industry Experts

in Digital Marketing

*Only one trainer will be facilitating per class.

Kelvin Koo

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Main Trainer

As the winner of more than 45 marketing effectiveness awards in the last 6 years, Kelvin is one of the most awarded marketers in Singapore. A true digital marketing practitioner with more than 18 years’ experience in the digital marketing field, he currently serves as Managing Director of a global marketing agency based in Singapore.

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Sia Hua Lim


With a total of 10 years’ experience in the Digital Marketing field, Sia Hua Lim is both a veteran marketer and an accomplished trainer. Hua Lim has conducted 50+ online and offline classes in digital marketing, on such varied topics as Social Media Marketing, Lead Generation and Email Marketing, in addition to providing training and advice to various businesses and business owners with their Social Media Marketing efforts.


Benjamin Song


With 5 years’ experience as a Digital Marketing trainer, Benjamin has helped learners from all backgrounds to improve their businesses through using Digital Marketing techniques such as SEO, Google Analytics and Social Media Marketing. In the professional field, he works as the Director of a digital marketing consultancy firm, helping clients in optimising both their websites as well as their social media marketing campaigns.

The Training Provider

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Established in 2011, Unicorn Financial Solutions is Singapore's leading independently owned
financial solutions provider.

10 years

> $0.5 bil.


of Service Experience

Assets under Advice
and Management

Clients Served






Participants who complete the course and all required assessments will receive a Certificate of Completion by the Approved Training Provider.

Who Should Attend
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  • Beginners with little-to-no experience in Social Media Marketing

  • Business owners looking to use Social Media to improve their business

  • Anyone interested in Social Media Marketing

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  • Basic Reading & Writing Skills

  • Basic Computer Skills (typing, downloading and opening files, operating Zoom, etc.)

Reviews by our graduates

1 / 4

"Kelvin is a very knowledgeable and effective teacher. His immense experience enables him to address and at the same time understand what the students are trying to ask when they don't know how to ask the proper questions. I will highly recommend Kelvin's course on Social Media Marketing to anyone who is interested in learning or improving this skill.""


Course Review by Lee Kian Wei, Stanley, Graduate, 2022

Course Fees & Subsidies

Full Course Fee (Before Subsidies): S$3,210.00

Terms & Conditions Applicable:
* All of the prices above are inclusive of GST.
* Up to 90% Enhanced Funding Support is available for training programmes commencing between 1 January 2022 and 30 June 2022. 
* Course fee subsidy for self-sponsored individual is inclusive of GST, course fee subsidy for company-sponsored individual is exclusive of GST.
* Companies eligible to submit claims for company-sponsored participants include Singapore-based financial Institutions regulated by MAS (licensed or exempt from licensing by MAS) andFinTech firms certified by Singapore FinTech Association (Terms and Conditions apply). SkillsFuture Credit cannot be used to co-fund the programme fees of company-sponsored training programmes.

SkillsFuture Credit Eligible

Up to 90% subsidies support

  • Singapore Citizens aged 40 years old and above will be eligible for 90% co-funding of direct training costs.

  • Singapore Citizens 21-39 years old and PR will be eligible for 70% subsidy.

  • Singaporeans may use their SkillsFuture Credits to offset remaining fees.

  • The remaining payable fee of $321 can be offset with your SkillsFuture Credits.

Course Schedule

Secure your slot with a

$30 application fee below 


Application Fee is refundable upon completion of the online course.