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Multi-Channel Marketing on Social Media

Create highly converting content on Facebook, Instagram, TikTok & LinkedIn from award-winning agency director, Kelvin Koo.

Up to 70% Course Fee Subsidies  & SkillsFuture Credit Eligible

Accredited by the Institute of Banking and Finance (IBF)

Top Trainers who are Veterans in their Fields

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Kelvin Koo

Teaches Social Media Marketing

Brands Kelvin has worked with:

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A veteran of the digital marketing field and one of the most awarded marketers in Singapore, Kelvin Koo is also an experienced trainer who has taught classes on topics such as Digital Marketing Strategy, Content Marketing, and Social Media Marketing.


In 2003, Kelvin founded his own agency, iNeo, a boutique digital agency In 2013, iNEO was responsible for the first airline Facebook business success case study for Scoot, back when brands were still using social media for engagement and not sales. iNeo was later acquired by Publicis Singapore, the Singapore-based branch of the “Big 4” marketing firm.


After the acquisition, Kelvin stayed on at Publicis as Head of Digital, aiding in the agency’s digital transformation. He has since served in senior management capacities at various digital performance agencies such as FALCON Agency and ADK Connect Singapore.


Kelvin has also continued his passion for training by delivering bespoke digital training programs and creating digital strategy playbooks for corporations like Manulife, AXA, Motul, F&N and Scoot. He brings his extensive professional knowledge with him to the classroom, allowing him to provide learners with a more strategic and tested approach to social media marketing.

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This compact 24-hour course equips you with everything you need to create effective social media advertisements and to track and improve their performance.

Course Title:

Social Media Marketing Course

Course Reference Number:


Mode of Delivery:

Face-to-face Session | 24 Hours

Weekday & Weekend classes

The Role of Social Media for Brands and Consumers in Today's Omnichannel Environment

  • Understanding  the consumer journey and the role that social media plays

  • Comparing both traditional and digital channels

  • Introducing the G-M-H-T 4-step process to crafting a social media strategy


Evaluate different Social Media platforms and Identify Brand and Conversion Objectives

  • Overview of today's digital landscape and social media platforms

  • Identify both brand and conversion objectives for social media

  • Conduct social media audits to identify gaps and opportunities


Develop a Product/Brand Positioning and Content Framework for Social Media

  • Introduce the content framework and its components for social media

  • Craft a compelling social media proposition for your brand/product

  • Identify content pillars and segments for your content framework


Create Compelling Content and Campaign Ideas for Social Media with Evaluation of Risks

  • Storytelling on social media

  • Evaluating risk and identifying crisis scenarios

  • Creating content and campaigns for social media


Setup and Optimize Audience-Building Tools and Social Media Ad Campaigns on Facebook and Instagram for Maximum Results and ROI

  • Introduction to social media metrics, paid media strategies and audience building tools on Facebook

  • Walkthrough of Facebook Ad Manager


Evaluate and measure social

media success

  • Introduction to measurement frameworks and attribution models

The Training Provider
Unicorn Financial Solutions

Established in 2011, Unicorn Financial Solutions is Singapore's leading independently owned
financial solutions provider.

> $0.5 bil. assets

Under advice and management

12,000 Clients


10 years

of service experience

Financial Partners
As Seen On

Participants who complete the course and all required assessments will receive a Certificate of Completion by the Approved Training Provider.


Who Should Attend

  • Beginners with little-to-no experience in Social Media Marketing

  • Business owners looking to use Social Media to improve their business

  • Anyone interested in Social Media Marketing



  • Basic Reading & Writing Skills

  • Basic Computer Skills (typing, downloading and opening files, operating Zoom, etc.)

Reviews by our Graduates

The course provided me (i.e. a newbie) an extensive overview of the influence and potential of social media, on my practice. It does not bore me with the technicalities of each platform but focuses on letting me understand how to strategize and to launch a social media marketing campaign. I am grateful that Kelvin (the Trainer) has been really generous with his experience sharing, patience in guiding me throughout the course, and I would strongly recommend anyone who wishes to promote their business on social media to FIRST attend this course..

Koh Chee Beng, William

Graduate, 2021

Kelvin is a very knowledgeable and effective teacher. His immense experience enables him to address and at the same time understand what the students are trying to ask when they don't know how to ask the proper questions. I will highly recommend Kelvin's course on Social Media Marketing to anyone who is interested in learning or improving this skill.

Lee Kian Wei, Stanley

Graduate, 2022

Kelvin's friendly influence has made this course most enjoyable and effective for me. I rely heavily on my trainers as I’m not a fast learner. Quite rarely you see trainers constantly checking in and connecting with their students. I was happy to know that on top of acquiring a new skill that was made easy to understand, Kelvin made the environment safe for unique thought processes.

It was comforting to know that even if I made a mistake, it wouldn’t feel like the worst thing in the world because of the lack of understanding I had about the industry.

I can’t wait to apply all useful skills to my brand! Such an amazing and insightful course!

Siti Nur Farhanah Binte Abd Rashid Khan

Graduate, 2022

Course Fee & Subsidies
Full Course Fee: $1,728.00 (W/ GST)
Up to 70% Course Fee Subsidies Support
  • Singapore Citizens aged 40 years old and above will be eligible for 70% co-funding of direct training costs.

  • Singapore Citizens 21-39 years old and PR will be eligible for 50% subsidy.

SkillsFuture Credit Eligible
  • Singaporeans may use their SkillsFuture Credit to offset remaining fees.

  • The remaining payable fee can be offset with your SkillsFuture Credit.

Course Schedule

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