Learn to boost your brand or business
on the digital world through:
Social Media Marketing
Class Duration: 24 Hours
Available Schedules on Weekend and Weekday
Livestream on Zoom
Learn in real-time.
SkillsFuture Credit eligible
Accredited by the Institute of Banking & Finance
Explore hands-on and strategic methods
to grow your online presence
Course Overview
Designed for individuals who have zero to little experience in digital marketing,
this course will give you the tools you need to excel in the world of online marketing.
Takeaways and Benefit
​By the end of the course, you will be able to:
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Identify the right-mix of Social Media Marketing platforms (eg. Facebook, Instagram, etc) for your business.
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Target customers based on your product and market trends.
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Utilising content strategy to tell a consistent & cohesive story for your brand.
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How to set up and manage Facebook campaigns and advertisements with Facebook Business Manager.
Who Should Attend
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This course is designed for PMETs that have zero to little knowledge / skills in using digital platforms.
Training Duration:
24 Hours
Available Schedules
Weekend: 3 full days, 9am-6pm​
Weekday: 7 evenings, 6.45pm-10.15pm​
Mode of Training:
Online Training via Zoom
Key Details
Course Title
Social Media Marketing
Course Reference Number
TGS-2021007674
Certification
Participants who fulfil all requirements
will receive a Certificate of Completion issued by the Approved Training Provider.
What You'll Learn
Takeaways and Benefit
Who Should Attend
Choose The Right Digital Platforms
eg, Facebook, Instagram, Linkedin & etc in relation to business objectives and target audience.
Social Media Strategy
​
Learn the G-M-H-T 4 step process to crafting a social media strategy, and the concept of micro-moments.
Brand Storytelling
​
Use content strategy as a way to tell a consistent, cohesive story about your business.
Facebook Business Manager
Learn about Facebook Campaign, ad set and managing campaigns with Facebook Business Manager.
Analysing Social Media Campaigns & Ads
Conduct social media audit & re-optimise ads based on key measurement metrics and generate better results.
Social Media Marketing Calendar
Get hands-on experience in developing a Social Media Calendar filled with engaging content.
Course Outcomes
Dive into tactics behind effective campaigns
Run
Cost-Effective Campaigns
1.
Conduct end-to-end set up of social media campaigns.
Create Engaging Content
2.
Design posts that capture attention and drive traffic.
Crafting A
Social Media Strategy
3.
Create a master plan for how you create, post, and engage with your social media content.
Map Your Customer Journey
4.
Learn how social media can serve as touch points to engage and re-engage your customers.
Optimising Ads and Campaigns
5.
Refine your campaign with strategic optimisation.
Guide by Industry Expert
Kelvin Khoo Kiat Hoong
As the Managing Director of ADK Connect Singapore, Kelvin has the knowledge and hands-on expertise that enables classes to be both relatable and actionable. He has won more than 45 marketing effectiveness awards in the last 6 years and is one of the most awarded marketers in Singapore. Kelvin is also ACLP certified with the Institute of Adult Learning.
Fees & Subsidies
Up to course fee 90% subsidies &
course fee is payable with Skillsfuture Credit.
Course Fee Table | Full Course Fee Before Subsidy | Individually Sponsored Singapore Citizens and PR | FI & Fintech Sponsored Singapore Citizen & PR |
|---|---|---|---|
Subsidy Quantum | NIL | 90% inclusive of GST | 90% exclusive of GST |
Payable Fees after Subsidy | S$3210.00 | S$321.00 | S$510.00 |
Terms & Conditions Applicable:
* All of the prices above are inclusive of GST.
* Up to 90% Enhanced Funding Support is available for training programmes commencing between 8 April 2020 and 31 December 2021.
* Course fee subsidy for self-sponsored individual is inclusive of GST, course fee subsidy for company-sponsored individual is exclusive of GST.
* Companies eligible to submit claims for company-sponsored participants include Singapore-based financial Institutions regulated by MAS (licensed or exempt from licensing by MAS) andFinTech firms certified by Singapore FinTech Association (Terms and Conditions apply). SkillsFuture Credit cannot be used to co-fund the programme fees of company-sponsored training programmes.
How to enrol
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STEP
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STEP
1
STEP
Registration
Payment Process
Class Preparation
Fill in the Registration Form below and secure your slot by paying a $30 application fee.
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This application fee will be refunded upon programme completion.
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You will receive an email to confirm your payment and registration.
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You will be added into your class WhatsApp group chat 1-2 weeks before the course begins.
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Our Course Administrator will contact you to complete the enrolment process via SkillsFuture Credit deduction or Paynow/Bank Transfer payment on our Learning Management System.
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The Zoom class link will be shared in advance in the WhatsApp Group.
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Access the learning materials on the Learning Management System for reading.
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You are encouraged to prepare 2 devices (laptop, tablet or phone) during the class, to navigate between Zoom and learning materials more easily.
Course Schedules
Class Code | Duration | Timing | Schedule |
|---|---|---|---|
SMM010N | 7 Nights | 6.45pm - 10.15pm | 12 Apr, 14 Apr, 19 Apr, 21 Apr, 26 Apr, 28 Apr, 5 May |
SMM009F | 3 Days | 9am - 6pm | 21 May, 28 May, 4 Jun |
SMM008N | 3 Days | 9am - 6pm | 6 Apr, 7 Apr, 8 Apr |
SMM007F | 3 Days | 9am- 6pm | 23 Apr, 30 Apr, 7 May |
SMM010N | 7 Nights | 6.45pm - 10.15pm | 12 Apr, 14 Apr, 19 Apr, 21 Apr, 26 Apr, 28 Apr, 5 May |
SMM009F | 3 Days | 9am - 6pm | 21 May, 28 May, 4 Jun |
SMM008N | 3 Days | 9am-6pm (In-person) | 6 Apr, 7 Apr, 8 Apr |
SMM007F | 3 Days | 9am- 6pm | 23 Apr, 30 Apr, 7 May |
SMM006N | 7 Nights | 6.45pm-10.15pm | 21 Feb, 23 Feb, 25 Feb, 28 Feb, 2 Mar, 4 Mar (OA 7 Mar) |
SMM005F | 3 Days | 9.00am-6.00pm | 19 Mar, 26 Mar, 2 Apr (OA 2 Apr) |
SMM003F | 3 Days | 9.00am-6.00pm | 29 Jan. 9th Feb, 12 Feb (OA 12 Feb) |
Secure A Slot with
$30 Application Fee Below
Application Fee is Refundable upon completion of the online course.