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Learn to boost your brand or business
on the 
digital world through:

Social Media Marketing

Class Duration: 24 Hours
Available Schedules on Weekend and Weekday


Livestream on Zoom
Learn in real-time.

SkillsFuture Credit eligible
Accredited by the Institute of Banking & Finance

Explore hands-on and strategic methods
to grow your online presence
Course Overview

Designed for individuals who have zero to little experience in digital marketing,

this course will give you the tools you need to excel in the world of online marketing.

Takeaways and Benefit

​By the end of the course, you will be able to: 

  • Identify the right-mix of Social Media Marketing platforms (eg. Facebook, Instagram, etc) for your business.

  • Target customers based on your product and market trends.

  • Utilising content strategy to tell a consistent & cohesive story for your brand.

  • How to set up and manage Facebook campaigns and advertisements with Facebook Business Manager.

Who Should Attend
  • This course is designed for PMETs that have zero to little knowledge / skills in using digital platforms.

Training Duration:

24 Hours

Available Schedules

Weekend: 3 full days, 9am-6pm​

Weekday: 7 evenings, 6.45pm-10.15pm​

Mode of Training:

Online Training via Zoom

Key Details

Course Title

Social Media Marketing

Course Reference Number



Participants who fulfil all requirements
will receive a Certificate of Completion issued by the Approved Training Provider.

What You'll Learn

Takeaways and Benefit
Who Should Attend
Zooming on Tablet

Choose The Right Digital Platforms

eg, Facebook, Instagram, Linkedin & etc in relation to business objectives and target audience.

Image by Brett Jordan

Social Media Strategy

Learn the G-M-H-T 4 step process to crafting a social media strategy, and the concept of micro-moments.

Image by Nghia Nguyen

Brand Storytelling

Use content strategy as a way to tell a consistent, cohesive story about your business.

Image by Austin Distel

Facebook Business Manager

Learn about Facebook Campaign, ad set and managing campaigns with Facebook Business Manager.

Image by Justin Morgan

Analysing Social Media Campaigns & Ads

Conduct social media audit & re-optimise ads based on key measurement metrics and generate better results.

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Social Media Marketing Calendar

Get hands-on experience in developing a Social Media Calendar filled with engaging content.

Course Outcomes

Dive into tactics behind effective campaigns


Cost-Effective Campaigns


Conduct end-to-end set up of social media campaigns.

Create Engaging Content


Design posts that capture attention and drive traffic.

Image by Lukas Blazek

Crafting A

Social Media Strategy


Create a master plan for how you create, post, and engage with your social media content.

Image by S O C I A L . C U T

Map Your Customer Journey


Learn how social media  can serve as touch points to engage and re-engage your customers.

Image by Timothy Hales Bennett

Optimising Ads and Campaigns


Refine your campaign with strategic optimisation.

Guide by Industry Expert

SMM Trainer_Kelvin.jpeg

Kelvin Khoo Kiat Hoong

As the Managing Director of ADK Connect Singapore, Kelvin has the knowledge and hands-on expertise that enables classes to be both relatable and actionable. He has won more than 45 marketing effectiveness awards in the last 6 years and is one of the most awarded marketers in Singapore. Kelvin is also ACLP certified with the Institute of Adult Learning. 

Fees & Subsidies

Up to course fee 90% subsidies &
course fee is payable with Skillsfuture Credit.

Course Fee Table
Full Course Fee Before Subsidy
Individually Sponsored Singapore Citizens and PR
FI & Fintech Sponsored Singapore Citizen & PR
Subsidy Quantum
90% inclusive of GST
90% exclusive of GST
Payable Fees after Subsidy

Terms & Conditions Applicable:
* All of the prices above are inclusive of GST.
* Up to 90% Enhanced Funding Support is available for training programmes commencing between 8 April 2020 and 31 December 2021.
* Course fee subsidy for self-sponsored individual is inclusive of GST, course fee subsidy for company-sponsored individual is exclusive of GST.
* Companies eligible to submit claims for company-sponsored participants include Singapore-based financial Institutions regulated by MAS (licensed or exempt from licensing by MAS) andFinTech firms certified by Singapore FinTech Association (Terms and Conditions apply). SkillsFuture Credit cannot be used to co-fund the programme fees of company-sponsored training programmes.


How to enrol








Payment Process

Class Preparation

Fill in the Registration Form below and secure your slot by paying a $30 application fee.

  • This application fee  will be refunded upon programme completion.

  • You will receive an email to confirm your payment and registration. 

  • You will be added into your class WhatsApp group chat 1-2 weeks before the course begins.

  • Our Course Administrator will contact you to complete the enrolment process via SkillsFuture Credit deduction or Paynow/Bank Transfer payment on our Learning Management System.

  • The Zoom class link will be shared in advance in the WhatsApp Group. 

  • Access the learning materials on the Learning Management System for reading.

  • You are encouraged to prepare 2 devices (laptop, tablet or phone) during the class, to navigate between Zoom and learning materials more easily.

Course Schedules

Class Code
Course Fee After Subsidy (Individual)
Course Fee After Subsidy (Company Sponsored)
7 Nights
6.45pm - 10.15pm
12 Apr, 14 Apr, 19 Apr, 21 Apr, 26 Apr, 28 Apr, 5 May
3 Days
9am - 6pm
21 May, 28 May, 4 Jun
3 Days
9am - 6pm
6 Apr, 7 Apr, 8 Apr
3 Days
9am- 6pm
23 Apr, 30 Apr, 7 May
7 Nights
6.45pm - 10.15pm
12 Apr, 14 Apr, 19 Apr, 21 Apr, 26 Apr, 28 Apr, 5 May
3 Days
9am - 6pm
21 May, 28 May, 4 Jun
3 Days
9am-6pm (In-person)
6 Apr, 7 Apr, 8 Apr
3 Days
9am- 6pm
23 Apr, 30 Apr, 7 May
7 Nights
21 Feb, 23 Feb, 25 Feb, 28 Feb, 2 Mar, 4 Mar (OA 7 Mar)
3 Days
19 Mar, 26 Mar, 2 Apr (OA 2 Apr)
3 Days
29 Jan. 9th Feb, 12 Feb (OA 12 Feb)
Registraion Form

Secure A Slot with

$30 Application Fee Below 

Application Fee is Refundable upon completion of the online course.

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